Our own Nomster Chef research with parents found that the biggest reason parents wanted to cook with their kids was because it would increase family bonding and togetherness time. More quality family time was even more important to parents than increasing kids' willingness to try new food and eat more healthfully (which of course are pretty high up on the list!).
But, while lots of parents want to have fun cooking with their kids, we know it can be hard to make it happen. Uncle Ben's cooking initiative found that 90% of parents believe cooking with kids is important, but only 1/3 of parents cook with their kids weekly. Research has found that the main barriers to cooking with kids are time and mess. Sound familiar? Nomster Chef's test parents have also told us that finding the time to cook with their kids is also the hardest thing for them.