Nomster Chef wants to help raise a healthier generation of kids and a happier generation of parents by teaching kids to cook.
Nomster Chef started as founder Ashley Moulton's project at Stanford University's Graduate School of Education. As a master's student in the Learning, Design and Technology program, Ashley was tasked with inventing a tech product that helps people learn.
A passionate foodie and home cook, as well as an armchair nutritionist, Ashley wanted to help kids learn about all this stuff too. When she started doing research, she learned two very interesting facts:
- Kids are more likely to eat food that they've helped to cook
- People's lifelong eating habits are formed in childhood (usually during the preschool years)
Armed with this knowledge and her background in children's educational media, Ashley set out to make a digital tool to help kids learn how to cook with their parents.
While at Stanford, she tested the initial concept with families using the d.school's design thinking methodology. And they loved it! The digital recipe storybooks have since been tested with lots more families all across the U.S., getting the all-important kid and grown-up stamp of approval.
Post incubator, we've been gearing up for our launch. We're running a Kickstarter in October 2017 and anticipate launching the digital recipe library in early 2018.
In the mean time, we hope you'll check out our awesome blog and social media content. Or sign up for our free e-mail series "10 Jedi Mind Tricks to Encourage Your Child to Eat Healthy Food" to learn everything we know about kids & food.
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